Advertising agreement
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An advertising agreement sets out the terms between an advertiser and the agency handling its campaigns. It covers the scope of work, including strategic planning, creative development, media buying and reporting, along with the standards the agency must follow. Having these details in writing keeps both sides aligned on expectations, deliverables and responsibilities throughout the campaign.
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Last updated:2 September 2025
Suggest changesFile size:866 kb
Pages:6
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