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Advertising agreement (US)

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An advertising agreement sets out the terms between a business and an agency that will handle its advertising campaigns. It covers the scope of services, such as strategy, creative production, media buying and analytics, along with the term of the agreement and how either party can end it. Having these details in writing helps both sides avoid misunderstandings about deliverables, timelines and responsibilities.

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Last updated:2 September 2025
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File size:1012 kb
Pages:4
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